AMATEUR ADVERTISING 1ST PLACE WINNER
Daria Martinoni
Living in the age of plastic
Plastic is everywhere, in bottles, packaging and many, many other everyday objects. Yet, not all plastics are created equal. Plastics are a large family of different materials, each with its own properties, applications, and health and environmental impacts. The Society of the Plastics Industry therefore introduced a classification system for the different types of plastics, the Resin Identification Code, which consists of a number from 1 to 7 in a triangle of chasing arrows. It can be found on most plastic products.
With this project, I aim at compiling an overview of the plastic types pervasive in our daily lives. For this purpose, I stage plastic objects as Still Life arrangements, sorted by type of plastic. Each type is assigned a colour. A textual level provides background and consumer information. Meaning is created through the interplay of photographs, colours, symbols and texts. I intend to create a visual world that expands our verbal notion of plastics, and to provide reliable information to support consumers in their purchase decisions.